Everyone in business knows,
that at some point, you must put your customers
on hold. Whether they are your patients in your
medical office, customers at your bodyshop, clients
in your law firm, or customers interested in mortgage
rates, everybody gets put on hold. When you put
your customers on hold and all they hear is dead
silence, they feel abandoned or think you've hung
up on them.
While some on hold customers
hear dead silence, others may hear the radio.
Playing radio broadcasts over telephone lines
is a commercial use of licensed material and businesses
that play radio on-hold are responsible for all
annual licensing fees. Damages for willful copyright
infringement are punishable by a year in prison
and can reach fines of $100,000. Besides paying
annual licensing fees, you have no way of controling
what your on hold customer hears. An obnoxious
DJ, negative news, or worst of all, having your
customer hear a radio commercial for your competitor,
this is not what your customer needs to hear!
Why should you pay for someone else's advertising
when for just pennies a day you can enhance your
company's professional image with one of our affordable
on-hold message programs. |
954-742-5520